Firms hired to make Memphis 'Your name here' Convention Center a reality

The Memphis Cook Convention Center "approved hiring a pair of firms to study how much naming rights to the soon-to-be renovated convention center would be worth and then to market those rights." The study is intended to help maximize opportunities for the city’s growth. In order to turn around the convention center’s operating loss, the city is investigating how much the naming rights are worth and the marketing of those rights. The city also "reached a tentative agreement with Crown Castle International Corp. to put a distributed antenna system (DAS) in the Convention Center."

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