As a broadcaster, you’re used to thinking on your feet and adapting quickly to changing circumstances. Whether you’re a low-power FM station or a nationwide broadcaster, you’ve figured out how to balance short-term flexibility with long-term planning. Meanwhile, the demands of viewers and listeners are shifting, forcing you to streamline operations, expand your capabilities and change the way your signal reaches the public. We offer flexible terms and industry expertise to help you evolve your business and meet this new reality.
New opportunity through connectivity.
We don’t need to tell you that the coming shift will be a major lift in the short term. But long term, there are many benefits of next-gen IPTV, Single Frequency Networks (SFN), WiFi 6 and other technologies, for both you and your viewers.
- Increased reliability: You’ll be able to offer extended and more reliable coverage through new service delivery models.
- Better experiences: Your viewers will have access to new technologies like interactive TV, 4K UHD picture and surround sound.
- New revenue: You’ll open up new revenue streams with access to targeted advertising and digital spend.
- Targeted alerts: You’ll increase safety by enabling targeted, location-based emergency alerts.
of all business internet traffic will be video by 2022.1
revenue growth for broadcasters over the next 10yrs from Next Gen TV.2
hours is the weekly average number of hours consumers watch broadcast television in the United States.3
The future of broadcast is already here.
Changes in broadcast technology are opening up new opportunities for broadcasters of all sizes—across both TV and radio. For TV stations, there are new opportunities for innovative programming, targeted advertising and added revenues streams. For radio stations, new options are opening up to improve and extend coverage throughout your designated marketing area (DMA). As the nation’s largest provider of shared communications infrastructure, we have both the assets and expertise to help guide you through this coming transition. Our towers, fiber and other infrastructure are already in place, and we can help you navigate new ATSC 3.0 equipment and RF requirements to deploy new solutions at scale. We’re also a voting member of ATSC, so we have a direct impact on the future of broadcast technology.
How we work with you.
For over 25 years, we’ve been working with customers to build end-to-end communications infrastructure solutions. We’ll work closely with your business to understand your needs and design custom solutions for your unique priorities and challenges. We know the opportunities that a well-designed and maintained network can bring to your organization. That’s why we monitor your network around the clock through our state-of-the-art Network Operations Center. And as you continue to pursue new possibilities, we’ll be here ready to connect you to the technologies and innovations you need to stay ahead.
Let’s talk about your connectivity needs.
Your business is unique—and so are your connectivity needs. With an individualized approach, we’ll show you how our infrastructure solutions will serve you today and prepare you for tomorrow.
1 Cisco, “Cisco Annual Internet Report (2018–2023) White Paper,” 2020
2 BIA Advisory Service, “Sizing Growth Opportunities for Next Gen TV in Local Markets,” 2020
3 Deloitte, “Deloitte's Digital Democracy Survey 2018,” 2018