TV and Radio Broadcasters

Television and radio are part of the fabric of America. Broadcasters play a vital role in shaping culture, informing the public and keeping people entertained. The shift, however, to the latest spectrum and technologies creates new challenges for the industry—along with many opportunities.

As a broadcaster, you’re used to thinking on your feet and adapting quickly to changing circumstances. Whether you’re a low-power FM station or a nationwide broadcaster, you’ve figured out how to balance short-term flexibility with long-term planning. Meanwhile, the demands of viewers and listeners are shifting, forcing you to streamline operations, expand your capabilities and change the way your signal reaches the public. We offer flexible terms and industry expertise to help you evolve your business and meet this new reality.

We don’t need to tell you that the coming shift will be a major lift in the short term. But long term, there are many benefits of next-gen IPTV, Single Frequency Networks (SFN), and other technologies, for both you and your viewers.

Increased reliability: You’ll be able to offer extended and more reliable coverage through new service delivery models.
Better experiences: Your viewers will have access to new technologies like interactive TV, 4K UHD picture and surround sound.
New revenue: You’ll open up new revenue streams with access to targeted advertising and digital spend.
Targeted alerts: You’ll increase safety by enabling targeted, location-based emergency alerts.

of internet traffic is video-related with video conferencing accounting for 20% of business traffic alone – a growth of 20% YOY in ‘24-’25. [Cisco Annual Internet Report, 2025 update)

revenue growth for broadcasters over the next 10yrs from Next Gen TV.²

hours is the weekly average number of hours consumers watch broadcast television in the United States.

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Changes in broadcast technology are opening up new opportunities for broadcasters of all sizes—across both TV and radio. For TV stations, there are new opportunities for innovative programming, targeted advertising and added revenues streams. For radio stations, new options are opening up to improve and extend coverage throughout your designated marketing area (DMA). As the nation’s largest provider of shared communications infrastructure, we have both the assets and expertise to help guide you through this coming transition. Our towers, are already in place, and we can help you navigate new ATSC 3.0 equipment and RF requirements to deploy new solutions at scale.

For over 30 years, we’ve been helping our customers build and expand their wireless networks. We’ll work closely with your business to understand your needs and design infrastructure solutions to meet your unique priorities and challenges. We know the opportunities that a well-designed and maintained network can bring to your organization. That’s why our Network Operations Center (NOC) is available around the clock to monitor our tower assets. And as you continue to pursue new possibilities, we’ll be here ready to get you on air.

See how we work with you

We believe success is mutually earned with our customers. That’s why we take the time to understand your wireless needs, working with to streamline processes, remove obstacles and get you on air quickly and easily.

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1 BIA Advisory Service, “Sizing Growth Opportunities for Next Gen TV in Local Markets,” 2020

2 Nielsen: The Gauge Report (Oct 2025)

3 FCC: Emergency Alert System overview & Rules (Sept ‘25)

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