The retail industry is changing. Start-up brands are disrupting legacy brands every day, and technology is evolving the way you sell. You can connect with your customers more than ever before and you feel pressure to keep up. E-commerce is skyrocketing in popularity and that trend will only continue as retailers find new ways for their customers to connect. In this new retail landscape, brick and mortar retailers in particular need to elevate their offering to stay ahead. We can help retail companies of all types utilize connectivity in order to become more effective.

Beyond changing buying habits, there are other factors you must contend with. With so many options available, it’s harder to compete in terms of price. And increased scrutiny on supply chains has made overhead more expensive. But there is great opportunity, even for retail companies that are largely brick and mortar.

In order to take advantage of new opportunity, you need the right infrastructure in place—extending from storefronts, to distribution centers and warehouses. This will allow you to bring customers a cohesive experience across digital and physical channels. You can create a customer-centric, omnichannel value chain by collecting data and utilizing it to evolve and optimize the experience. And by bringing more shopping experiences to your customers’ homes, you can blur the lines between in-person and online shopping. As the nation’s largest provider of shared communications infrastructure, we can provide comprehensive solutions for production, sale and beyond—bringing the next generation of your retail company to life.

New opportunity through connectivity.

With more than 40,000 towers, approximately 115,000 small cells on air or under contract and approximately 90,000 route miles of fiber, we have a strong presence throughout the largest markets in the United States. We can work with you to bring a number of benefits to your business.

  • More efficiency: Optimize inventory in-store and connect it to your supply chain in real-time in order to eliminate unnecessary deliveries and to make sure products are always in stock—all without manual decision-making.
  • Expanded revenue streams: Collect customer data to discover new modes of buying and develop offerings that can lead to more revenue streams—such as subscription models. Utilize digital in-store experiences to create advertising opportunities like tailored product promotions, which can also bring in revenue.
  • Enhanced experiences: Deliver information to customers’ devices while they browse and after they have left a store, in order to create personalized experiences and enable customers to try out products at home using AR and VR.

of top priority AI projects in retail help enhance end-to-end supply chain visiblity and personalized product recommendations. 1


projected growth in online sales in 2024. 2


of global retailers are expected to use digital twin technology in the next five years to create more personalized customer expereinces.1


average cost of a data breach in the retail industry.3

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A partner to connect you to future technology.

As your industry evolves tremendously, today’s network technology won’t be enough to fully realize the future of retail and make the shift from product to experience. Building advanced connections between your warehouse, storefront and IoT management ecosystems is becoming essential. Technologies like 5G, edge computing and CBRS are paving the way for next-generation experiences like smart mirrors and augmented reality, which will help customers experience products in a new way, in-store and at home. As part of the CBRS Alliance, we are at the forefront of these developments, and our infrastructure will be critical to making them possible. Working with us means you’ll be prepared to evolve and enable new capabilities for your customers as these technologies become reality.

How we work with you.

For 30 years, we’ve been working with customers to implement communications infrastructure solutions. We’ll work closely with your business to understand your needs and design custom solutions for your unique priorities and challenges. We know the opportunities that a well-designed and maintained network can bring to your organization. That’s why we monitor your network around the clock through our state-of-the-art Network Operations Center. And as you continue to pursue new possibilities, we’ll be here ready to connect you to the technologies and innovations you need to stay ahead. 

Let’s talk about your connectivity needs.

Your business is unique—and so are your connectivity needs. With an individualized approach, we’ll show you how our infrastructure solutions will serve you today and prepare you for tomorrow. 

1 Deloitte, "Global Retail Outlook 2024," 2023
2 Economist Intelligence, "Consumer goods and retail outlook 2024," 2023
3 IBM, "Cost of a Data Breach Report 2023," 2023

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