As a broadcaster, you’re used to thinking on your feet and adapting quickly to changing circumstances. Whether you’re a low-power FM station or a nationwide broadcaster, you’ve figured out how to balance short-term flexibility with long-term planning. Meanwhile, the demands of viewers and listeners are shifting, forcing you to streamline operations, expand your capabilities, and change the way your signal reaches the public. We offer flexible terms and industry expertise to help you evolve your business and meet this new reality.
New opportunities for broadcasters.
We don’t need to tell you that the coming shift will be a major lift in the short term. But long-term, the benefits of next-gen IPTV, Single Frequency Networks (SFN), WiFi 6, and other technologies—to both you and your viewers—are many:
- Increased reliability: You’ll be able to offer extended and more reliable coverage through new service delivery models.
- Better experiences: Your viewers will have access to new technologies like interactive TV, 4K UHD picture, and surround sound.
- New revenue: You’ll open up new revenue streams with access to targeted advertising and digital spend.
- Targeted alerts: You’ll increase safety by enabling targeted, location-based emergency alerts.
The future of broadcast is already here.
Changes in broadcast technology are opening up new opportunities for broadcasters of all sizes—across both TV and radio. For TV stations, 5G spectrum repack and ATSC 3.0 create new opportunities for innovative programming, targeted advertising, and new revenues streams. For radio stations, new options are opening up to improve and extend coverage throughout your designated marketing area (DMA). As the nation’s largest provider of shared communications infrastructure, we have both the assets and expertise to help guide you through this coming transition. Our towers, fiber, and other infrastructure are already in place, ready for you to deploy new solutions at scale. We’re also a voting member of ATSC, so we have a direct impact on the future of broadcast technology.
How we work with you.
We’ve been in the communications infrastructure business for over 25 years. We know the ins and outs of site selection and can be a valuable partner and resource across all aspects of your network infrastructure. We don’t believe in a one-size-fits-all approach. From project planning to network design and ongoing maintenance, we’ll work with you to find the best approach that’s custom-tailored to your network needs and business goals. And long after deployment, we’ll be at your side with 24/7 site monitoring through our state-of-the-art Network Operations Center.
John Heinen President & CEO, Project 360 Media
Crown Castle’s wide array of tower and fiber assets help us light up markets while we maintain our primary HD1 service—a great turnkey alternative to create the coverage needed in the next phase of TV.