As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Malcolm Eve of Crown Castle on the 5G Revolution
Public Affairs Manager for Crown Castle Malcolm Eve discussed Crown Castle’s network of communications infrastructure and the "5G Revolution." "We can’t even imagine all of the possibilities 5G will bring, but already know that it is revolutionizing the healthcare industry, change ...
Crown Castle expects 20% core tower leasing surge in 2022
Crown Castle expects a 20% surge in core leasing tower activity in 2022, which is 50% higher than the company’s trailing 5-year average. "The amount of leasing activity we're seeing in the business is just unprecedented, 50% above our historical 5-year average in terms of core activity i...
Let's remove broadband barriers to maximize federal investment in New York
Matthew Cohen, President and CEO of the Long Island Association, and former Lieutenant Governor Bob Duffy, President and CEO of the Greater Rochester Chamber of Commerce, argue for the importance of removing anything that may make implementing federal funding to improve internet infrastructure...
Newsom Signs SB 378, Bill Aims to Close California’s Digital Divide, Expand Internet Access for All
SB 378 (Gonzalez) will help fast-track the deployment of broadband in California by streamlining local approval processes and establishing best practices surrounding internet infrastructure projects.
Newsom Signs Legislation Aimed at Closing California’s Digital Divide, Expanding Internet Access for All
The bill, AB 537 (Quirk), will help fast-track the deployment of broadband in California by streamlining local approval processes and establishing best practices surrounding internet infrastructure projects.
Employers, employees differ on return to work. Here's what that means for D.C.'s office landscape
Paul Reddick, senior vice president of strategy, product and business development at Crown Castle, spoke on a panel hosted by the Greater Washington Board of Trade regarding return to work and the Washington, DC office landscape. "People still want to congregate. They want to congregate becaus...