As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Better cell service coming to local US36 corridor
Crown Castle is funding a project along US 36 between Estes Park and Lyons (CO) to construct more cellular poles to expand broadband and 5G coverage in the area. To abide by the Colorado Department of Transportation’s Right-of-Way laws, Crown Castle "must compensate CDOT in some way. An ...
CCNY is plugged into the fiber network of the COSMOS beyond-5G testbed
The City College of New York announced it is now "directly connected to the COSMOS beyond-5G testbed" that is enabled through a donation from Crown Castle. Mark Reudink, vice president of technology strategy at Crown Castle, stated, "With the number of internet connected devices estimated to h...
Open Source: Understanding Ashland's involvement with 5G
Crown Castle currently owns one small cell tower in Ashland (OH) but has submitted five applications over the last few years and has plans to build more, according to Melissa Hand, spokeswoman for Crown Castle. The company also signed a deal in April with Verizon which states Verizon will leas...
Opinion: Preparing for Broadband Investment
Gina Stewart, executive director of the BWI Business Partnership, and Ashley Greenspan, the public affairs manager at Crown Castle, penned an opinion piece for Maryland Matters on broadband investment in the state. The pair suggested policies and actions for investing that will efficiently clo...
New York universal broadband access possible with infrastructure funds, providers say
The New York state legislature is attempting to pass the Comprehensive Broadband Connectivity Act to create a "detailed map of the availability of high-speed internet across the state." "New York is really poised to be the first state in the nation to bridge both divides," said Ana Rua, a gove...
New wireless network to be installed in Fort Collins
The Fort Collins (CO) City Council gave its city manager authorization to sign an agreement with Crown Castle to build out a fiber network and provide access to it to telecommunication companies. Mark Guillen, public affairs director for Crown Castle, said in an interview with BizWest about a ...