As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Fiber Optics 101 for Chicago’s Youth
Crown Castle has partnered with Chicago's (IL) META24 workforce development program in the Community Youth Development Institute to help students "transform their circumstances" and earn their high school diploma via non-traditional means. The students are taught how to work with fiber optic c...
Fortune 500 CEOs Discuss Why They Chose Houston for Their HQs
Jay Brown, President and CEO of Crown Castle, discussed why Crown Castle chose Houston (TX) for its headquarters, noting that the city "checked their list with its pro-business environment, work-life balance, beautiful weather year-round, location, cost of living, diversity and talent." Brown ...
Business calendar: Upcoming events in the Houston area
Crown Castle president and CEO Jay Brown will be speaking in a webinar hosted by the Greater Houston Partnership this upcoming Thursday, March 24. The webinar is the first installment in a series about the "strategic efforts to position Houston as a top market among leading global companies."
Opinion: Community Leaders Should Get Behind Mayor’s Plan to Bridge San Diego’s Digital Divide
Crown Castle recently partnered with RISE San Diego (CA), a nonprofit dedicated to bettering underprivileged communities, through its Connected By Good program. RISE and Crown Castle are working together to help future elected leaders learn about ways to expand internet access for communities ...
The time I visited a Dish 5G cell site
Crown Castle serves as a transport vendor for telecommunications company Dish, combining Dish’s central unit with third-party data centers. This allows Dish to transport its customers' data between the wider, global Internet. Given the success of Dish’s recent cell sites, the compa...
Jessica Rosenworcel Tackles Multiple Dwelling Broadband at INCOMPAS Summit
Crown Castle is one of five companies representing infrastructure builders who can use the funds given to them by the Infrastructure Investment and Jobs Act at the INCOMPAS 2022 Policy Summit. The summit featured leaders from telecom companies to FCC Chairwoman Jessica Rosenworcel.