As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Crown Castle Joins Choose Dupage Board of Directors
Crown Castle joins Choose Dupage board of directors in Downers Grove (IL). "We are thrilled to be joining Choose DuPage and their mission to make DuPage County a premier location for those who both work in and call the area home," said Crown Castle Public Affairs Manager Renee Morales.
To close its digital divide, New York must change the status quo
New York has the opportunity to close its digital divide and expand broadband access with funding from the 2021 Infrastructure Investment and Jobs Act. Roughly 2.6% of New Yorkers have been identified as underserved or unserved, many of whom live in remote regions where there are significant g...
Crown Castle Sees Big Upside in Small Cells
During Crown Castle's Q2 earnings calls, plans to deploy 5,000 small cells by the end of the year were discussed while also providing information about current revenues. Crown Castle CEO Jay Brown is quoted saying "As you saw from our second quarter results and updated full year outlook, the s...
Crown Castle aims to double small cell deployments in 2023: CEO
Crown Castle expects to double the rate of small cell deployments next year compared to the 5,000 nodes the firm originally expected to meet the growing demand from its customers. Crown Castle CEO Jay Brown stated, "This year, we’ll do about 5,000 nodes on air. And next year, we expect t...
This is the fastest growing wireless market in the world: Crown Castle president and CEO
Crown Castle President and CEO Jay Brown appeared on Fox Business'"The Claman Countdown" to provide insight on wireless internet and data traffic. He shared his opinion on the years-long process to improve connectivity in the US, stating, "If you put in context, though, of where we are in the ...
Digital infrastructure gamblers begin placing their bets
At the recent Connect (X) event, cell tower industry executives were asked whether they should bet on fiber, 5G or small cells. Crown Castle CEO Jay Brown argued on behalf of fiber and small cells, which he believes are best positioned to support increases in network traffic.