As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Opinion: With remote instruction the new normal, focus on ultrafast digital access
Since the start of the pandemic, students across the country were forced to transition to an at-home, virtual learning environment. This op-ed, written by Allan Arbogast, notes that while the transition was seamless for some, many families continue to struggle without access to the internet. A...
Tampa International Airport unveils 5G and enhanced 4G cell service ahead of Super Bowl LV
Using the country’s three major cellular carriers, Tampa International Airport will become the first airport in the United States to offer 5G. The airport’s 5G availability is the result of a two-year distributed antenna project involving the installation of about 800 antennas acro...
Flagpole update: New pole to be built, antennae moving to Pilgrim Church steeple
Following disapproval from vocal residents about unauthorized changes to a flagpole in the historic district of Southborough (MA), Crown Castle proposed building a new pole 15 feet from the original one to enable AT&T cell service for customers in town.
FCC Democrats Set to Move on Net Neutrality, Broadband Subsidies
After Georgia’s runoff election secured control of the US Senate, the Democratic FCC is positioned to restore net neutrality rules and move quickly to expand broadband subsidies amid the pandemic. Crown Castle Board Member Ari Fitzgerald said Commissioner Jessica Rosenworcel is a lead co...
Crown Castle Well Positioned To Ride The 5G Wave
Seeking Alpha’s review of Crown Castle showed the company in good standing to "ride the wave of 5G". The article stated, "CCI's focus on small cell towers is already bearing fruit. While CCI's fiber assets are unlikely to add incremental demand for its tower business from the big three c...
Malcolm Eve with Crown Castle
Atlanta Business Radio interviewed Malcolm Xavier Eve, who leads Crown Castle’s public affairs strategy and activities for the South Area of the US. Malcolm spoke about Crown Castle’s capabilities in deploying the necessary infrastructure to bring about a robust 5G network for the ...