As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Public/Private Collab Brings 5G Without a Tangle of Red Tape or Cell Towers
The city of Dallas (TX) collaborated with Crown Castle and other cell tower providers to design the 800 "smart poles" found on Mockingbird Lane and across the rest of the city. The poles will boost cellular speeds, improve cellphone reception, shorten download times and allow the City of Dalla...
Crown Seeing “Highest Level of Tower Activity in History” in Q2
Crown Castle reported a positive year of growth and profit during its Q2 earnings call on Wednesday. "Capitalizing on the momentum created by a robust 5G leasing environment, we were able to deliver another solid quarter in the second quarter and increase our full year 2021 Outlook for AFFO pe...
A backbone for 5G networks
Lew Villotti, President of the Beaver County (PA) Corporation for Economic Development, wrote an LTE on the importance of connectivity and how the Small Wireless Facilities Deployment Act (HB 1621), passed earlier this month, will positively impact the Beaver County community. "I’m grate...
City lagging in race for speedy 5G service, biz leaders say
In a "5G blueprint" for the next mayor of New York City (NY), published Wednesday, a coalition of business groups—including the Partnership for New York City, Association for a Better New York and the Real Estate Board of New York—say the city must speed up the "lengthy review and approval per...
AT&T, Samsung, Qualcomm help launch 6G research center at University of Texas
AT&T, Samsung, Crown Castle and other affiliates have banded together to launch and support the future 5G research center for The University of Texas at Austin. "The advances in both wireless communications and machine learning over the past decade have been incredible, but separate," said 6G@...
Letter to the Editor: Better broadband access needed
President and CEO of Pocono Mountain Visitors Bureau, Chris Barrett, wrote an LTE for the Tri-County Independent on the need for better broadband access throughout Pennsylvania. He applauded the state's recent legislation to adopt statewide small cell policy, stating, "The Pocono Mountains Vis...