As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
FCC approves plan for freeing up more 5G spectrum
The FCC "has voted unanimously on service rule changes as part of a framework for freeing up spectrum…it's latest effort to boost the deployment of 5G, IoT and more, and the largest swath of contiguous spectrum currently available in the millimeter-wave bands."
Small cell rollout has Mitchell planners in action
The Mitchell Planning Commission in Mitchell, SD discussed "what the future for cellular coverage in the city will look like, expecting the growth of small cell and 5G technology in the future." The commission discussed a proposed ordinance to regulate small cell facilities. The u...
Telstra has its first enterprise 5G customer
Telstra announced the use of its 5G mobile network to connect its first 5G customer, FKG Group, a construction and civil engineering company, using the new HTC 5G Hub. According to Telstra CEO Andy Penn, the contract will enable the telco to test and analyze its 5G network in real...
T-Mobile unexpectedly launches commercial 5G network — in Poland
T-Mobile unexpectedly launched a commercial 5G network in Poland, which is the country’s first. It is starting with a limited geographic area, but has plans to expand over the next year. In a statement, T-Mobile Polska CEO Andreas Maierhofer said, "It’s noteworthy that...
Small-cell 5G technology sweeps into Pasadena, backed by new federal regulations
A report by the Pasadena Department of Public Works highlighted the 5G small cell technology that is "sweeping through Pasadena." The report said that, "Forty-three sites have been installed City-wide already, with 50 more applications now under process." Experts say "the revoluti...
Centennial's fiber backbone construction complete
The City of Centennial, CO’s vision to provide dark fiber "with simple terms of access and usage has come to fruition with the completion of FiberWorks, a 432-fiber-strand backbone connecting key city sites and community anchor institutions." More than 50 miles of fiber back...