As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
CES 2019: Las Vegas and Los Angeles see 5G as a game changer for smart cities
Speaking at a roundtable, AT&T VP of IoT and GM of Smart Cities Mike Zeto said "smart cities deployments are already moving from the original focus on getting infrastructure deployed to now concentrating on more citizen-focused applications." Zeto focused on how 5G is needed for s...
City Council votes to approve 5G in city limits
Sioux Falls "will be one of the first in cities South Dakota – and possibly among the first in the nation – to roll out 5G technology." Verizon Wireless has been given the go-ahead from city council to install "small cell technology" on poles and parks around the city....
Big Cable’s ‘10G’ campaign betrays a fear of wireless 5G
At CES 2019, the NCTA and other cable groups announced a new 10G initiative. Unlike 5G, the 10G branding "isn’t referring to a generational count, but rather the kind of network that the various global cable groups are hoping to achieve: 10 gigabits." Michael Powell, the pre...
Manteca city leaders ponder agreement for small cell towers
The city council in Manteca, CA, is considering approving a "master pole agreement for wireless providers to install cells sites on city property." The agreement "establishes a streamlined encroachment permit process. It also establishes policies for controlling location, aestheti...
Rep. Lisa Stone Barnes to tackle broadband in first term
One of the first things that North Carolina Rep. Lisa Stone Barnes wants to focus on in the legislature is "expanding broadband coverage in rural areas of her district." Barnes said that "lack of broadband access cuts her constituents off from educations and health care opportunit...
AT&T is creating a 5G hospital
AT&T is partnering with Rush University Medical Center to "create the first 5G-enabled hospital in the US. The technology is expected to speed up network communications and reduce latency to help improve care at the Chicago hospital." AT&T also announced that "it’s installin...