As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Florida the pacesetter on adoption of autonomous vehicles
In an op-ed by Chris Emmanuel, director of Infrastructure and Governance Policy for the Florida Chamber of Commerce, and Malcom Eve, Crown Castle’s public affairs manager for the South Area, the two noted that as new technologies grow in number and complexity, Florida is "le...
Gov. Little pushes broadband improvements to rural communities in State of State address
In his State of the State address, Idaho’s Governor Brad Little "pushed his goals to increase economic growth throughout the state by implementing high-speed broadband connection in rural and tribal communities." In his speech, Gov. Little said, "we must actively work to imp...
Court rules in favor of FCC 5G regulatory rollbacks
The U.S. Court of Appeals for the Tenth Circuit "turned down a motion to stay the FCC’s revised rules related to the rollout of small-cell 5G technologies." The ruling allows a Federal Communications Commission order — one that takes away decision-making from local governmen...
Sami Badri, Credit Suisse explains direct and indirect beneficiaries of 5G
At the CapRE Fourth Annual Greater Seattle & Pacific Northwest Data Center Summit, keynote speaker Sami Bardi, senior analyst at Credit Suisse, spoke about his 5G research. Bardi highlighted companies that are directly, positively impacted by the 5G adoption rate, including AT&T, ...
Speaker backs rural broadband proposal
Georgia House Speaker David Ralston announced that he "supports a plan to fund rural broadband by sticking a new tax on e-books, steaming services and other digital goods while lowering an existing tax on traditional services such as landlines and cable TV." In a statement discuss...
America desperately needs fiber internet, and the tech giants won’t save us
In a conversation on fiber with Recode’s Peter Kafka and Harvard Law School professor Susan Crawford, Crawford "explained why nationwide access to high-speed fiber internet — already standard in parts of Asia and Europe — is important for everything from the future of work t...