As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Five things to know about 5G
Companies like Crown Castle are already deploying the infrastructure that will "comprise the backbone of 5G in Chicago and cities across the country." Regarding 5G, it will supprt roughly a 10,000 times increase in data traffic capacity, while delivering more instantaneous and rea...
AT&T deploys mobile 5G network at AT&T Stadium
AT&T Stadium, home of the Dallas Cowboys and numerous major sporting and entertainment events, now has limited mobile 5G service, making it the first stadium in the country with 5G. The nation’s second-largest carrier, which recently started rebranding advanced LTE as "5G E"...
Verizon wants you to pitch 5G to local officials
Verizon’s new ‘Let’s 5G" initiative is positioned as a resource on what 5G will offer communities and to "help citizens lobby their elected officials for 5G, potentially reducing the bottlenecks caused by sluggish local action." The site notes all 5G equipment is...
SpaceX seeks FCC OK for 1 million satellite broadband Earth stations
SpaceX is seeking US approval to deploy up to 1 million Earth stations to receive transmissions from its planned satellite broadband constellation. The Federal Communications Commission last year gave SpaceX permission to deploy 11,943 low-Earth orbit satellites for the planned St...
TIA launches task group to develop industry standards for edge data centers
The Telecommunications Industry Association announced the launch of a new standards task group to "develop industry best practices for Edge Data Centers." Last year, TIA’s Edge Data Centers Working Group, chaired by Rebecca Hunter of Crown Castle, released a position paper o...
Local executives prod Bowser to speed up 5G regulations
Several tech executives in Washington, D.C., including Upside Business Travel founder Scott Case and Legends of Learning co-founder Sandy Roskes, are urging D.C. Mayor Muriel Bowser to "speed up the regulatory process laying the groundwork for next-generation wireless networks&hel...