As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Contra Costa County approves controversial 5G small-cell antennas despite protests
Despite resistance from Contra Costa residents, Verizon Wireless will be allowed to install small-cell antennas and equipment in five public right-of-way spots around unincorporated Walnut Creek and Alamo. The Contra Costa County Board of Supervisors voted on this Tuesday after li...
AT&T strikes partnership with Microsoft involving network tech
AT&T is testing how to bring network edge compute capabilities into its 5G network with cloudcomputing service Microsoft Azure. In connection with the effort, AT&T is creating a site for the technology, which helps speed up wireless access for businesses, at the AT&T Foundry in Pl...
FCC chairman says US has early 5G lead
Ajit Pai, chairman of the FCC, said U.S. companies are the front-runners in the global race to build 5G wireless networks, a week after President Trump said those companies must step up their efforts or get left behind. "In my view, we’re in the lead with respect to 5G," Pai...
Telcos bet on connecting everything to recoup 5G costs
Industry association GSMA, which hosts the Mobile World Congress, sees a vast opportunity in 5G. It estimates the number of devices connected to the IoT "will triple to 25 billion by 2025, generating a fourfold rise in revenues to $1.1 trillion." Borje Ekholm, CEO of Ericsson, sai...
The real 5G winners: Tower companies
CNN Business listed Crown Castle as one of the "big winners" in 5G expansion. CEO Jay Brown’s commentary from last month’s earning’s call was included, with Brown stating "what I find really intriguing about 5G and some of the emerging technologies is that they h...
Countdown to the closing bell With Liz Claman
Sean O’Hara, president of Pacer ETFS, noted in a segment of Closing Bell with Liz Claman there is an infrastructure revolution going on now and one of the big names in the cellphone tower business is Crown Castle. He added that "if we’re going to go to 5G, which we ess...