As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
View From the Top Panel Discusses Strengths, Weaknesses of Towers
Crown Castle CEO Jay Brown spoke at Connect (X) in Denver (CO) on the "View From the Top" panel that discussed the outlook for towers and wireless infrastructure and challenges the industry faces. When discussing their disappointment in the NTIA for rules that favor fiber in its Broadband Equi...
How 'digital twins' of cell towers could speed 5G
Dish Network's Dave Mayo inquired about the condition of cell towers throughout the US during a keynote appearance at the Wireless Infrastructure Association's Connect (X) trade show. Sitetracker's Brant Carter said there's a push within the industry to create "digital twins" cell towers &ndas...
Business students win competition by analyzing connectivity company
Crown Castle was chosen as the subject of the 30th University of Houston-Victoria Bachelor of Business Administration Case Conference in which capstone students must analyze and produce a company case analysis for their "Strategic Management" program. The winning team from this year’s co...
Athena Award winner
Katie Unger-Chipps, executive director of Leadership Washington County, was awarded the 2022 Washington County ATHENA Leadership Award in Pittsburgh (PA) Thursday, May 5. She was joined onstage by Renee Morales, public affairs manager at Crown Castle and emcee of the awards ceremony.
America’s Best Midsize Employers List 2022: The Top 100
Crown Castle was ranked #31 on Forbes America's Best Midsize Employers List 2022. Forbes surveyed 60,000 Americans working for companies with at least 1,000 employees and asked them to rate their "willingness to recommend their own employers to friends and family, and to nominate organizations...
Noah Tulsky: Shared Infrastructure Can Make 5G Work For Cities
According to Noah Tulsky, partner at Sidewalks Infrastructure Partners and the latest author of Broadband Breakfast's Expert Opinion series, annual small cell deployments in cities are expected to grow at a roughly 25% compound annual rate through 2026. Because of this exponential growth, 5G d...