As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Huawei ban won't make the US fall behind in 5G technology, experts say
According to experts, the U.S. will not fall behind in the introduction of next-generation 5G mobile networks if Huawei stays banned there, though smaller countries and potentially Europe could suffer from reduced competition. Experts told CNBC that Nokia, Ericsson and smaller riv...
Trump’s 5G plan is more than a gift to his base
Kevin Werbach, a professor at the Wharton School and a former telecommunications policy advisor to the Clinton and Obama administrations, published an op-ed in The New York Times discussing the potential value of a 5G plan operating on a wholesale basis, in which carriers and othe...
What 5G can do for DC
Gary Shapiro, president and CEO of the Consumer Technology Association, published an op-ed in The Washington Examiner detailing the economic growth, faster speeds and enhanced user experience that 5G will bring residents in Washington, D.C. He highlighted that in order for 5G to b...
Broadband access 'local economic development issue'
Scott Rudd, director of broadband opportunities in Indianapolis, said the "lack of high speed internet access in some areas of the state has created a sense of urgency." In an interview, Rudd talked about the need for the state’s largest single investment in broadband to dat...
Rural America will fall further behind without all-fiber broadband infrastructure investment
Lisa R. Youngers, president and CEO of the Fiber Broadband Association, published an op-ed in The Hill emphasizing that all Americans "deserve access to ultra-fast broadband service that only all-fiber networks can provide. Expanding all-fiber networks, especially to rural America...
SC continues to invest in telehealth, but internet connections lag
South Carolina is expanding access to telemedicine which is seen as a solution to deteriorating health care services in rural parts of the state. Still though, some 537,000 people in South Carolina don’t have an adequate internet connection at home—about 11 percent of the st...