As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Drop Huawei or see intelligence sharing pared back, U.S. tells Germany
The Trump administration has told the German government it would limit intelligence sharing with Berlin if Huawei Technologies Co. is allowed to build Germany’s next-generation mobile-internet infrastructure. In a letter to the country’s economics minister, U.S. Ambass...
Germany to allocate 5G frequencies in the second half of 2019, won’t ban Huawei
Germany’s telecom regulatory body, the Federal Network Agency (BNetzA), announced that it is preparing to allocate frequencies for local 5G networks in the second half of this year. BNetzA said companies will be able to apply for spectrum in the 3.7-3.8 GHz band for use in i...
How New York City will make 5G accessible and affordable
After asking three companies – Neutral Connect Networks, Fiberless Networks, and Edge Fibernet – to experiment with 5G on Governors Island Park, New York City officials have "learned that deploying 5G will be challenging, but the benefits are significant." The tests we...
Taneytown officials consider limits on installation of small cell wireless technology
The Taneytown, MD Mayor and City Council discussed an ordinance "that would place limits on the implementation of small cell wireless apparatuses erected on public grounds in the city." The ordinance "would establish a framework for aesthetic criteria that a small-cell provider wo...
5G’s deployment’s downside? Dip in small cell spend
AGL Media Group reported that there may be other factors affecting small cell rollout, such as regulatory uncertainty surrounding the FCC small cell order. Crown Castle’s Scott Longhurst was quoted stating "we are in a strange 90-day window. Even though the small cell order ...
Viewpoint: D.C. needs to speed up 5G deployment
Vincent Orange, president and CEO of the D.C. Chamber of Commerce, penned an op-ed in the Washington Business Journal stating "the robust development of revolutionary 5G networks throughout the city is well overdue." Orange highlighted the benefits of small cells, ranging from pub...