As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
NFL taps Verizon to create 5G services for football fans
Verizon is working with the NFL to create 5G wireless mobile games and augmented-reality services, "aiming to make football more engaging for fans." As part of the agreement, Verizon will be the "official 5G innovation partner" of the NFL. In an interview, Verizon’s Chief Ex...
FCC spectrum auction tops $1 billion
Only seven business days after it began, the FCC’s 24 GHz spectrum auction "blow past the $1 billion mark Friday (March 22)." The FCC is auctioning the spectrum "to free up more bandwidth for 5G wireless broadband, to help close the rural digital divide, and to make wireless...
How Forsyth County is getting ready for 5G
As small cell towers go up in Forsyth County and the city of Cumming, GA, Scott Evans, senior technology manager for the Cumming-Forsyth County Chamber of Commerce said 5G "is increasing its potential footprint beyond major cities." However, he noted that, right now, "5G is just k...
Report: Verizon 5G Home service too expensive to scale, attracts few users
Research analysts at MoffettNathanson concluded in a recent report that Verizon’s 5G Home service isn’t practically scalable — "its short-range 5G small cells are expensive to install, reach too few customers, and might not be economically feasible for a nationwide rol...
Crown Castle CEO discusses future of small cells, towers
Jay Brown, president and CEO of Crown Castle, took part in a wide-ranging conversation about wireless infrastructure at the South Wireless Summit in Nashville, Tennessee, in a question-andanswer session with Monica Mosesso, a Crown Castle district manager Tennessee. Some topics co...
'Nodes' are popping up all over Charlotte. Here's why.
Crown Castle has installed 130 small cell towers in Charlotte and has mapped out possible locations for 70 more. Crown Castle Government Affairs Manager Ann Brooks said that, "Crown Castle shares the city of Charlotte's commitment to making it one of the most connected cities in t...