As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Enhancing wireless technology
Crown Castle’s Michael Petricone, Senior Vice President of Government Affairs, Consumer Technology Association (CTA), published an op-ed in The Georgetowner noting, "Everyone is committed to installing equipment on poles that will blend into the environment to preserve the a...
5G can’t come soon enough for these stocks
There are three main players in the wireless tower space: $86-billion market value American Tower, $53-billion Crown Castle International—both structured as real-estate investment trusts, or REITs—and $23 billion SBA Communications (SBAC). Wells Fargo analyst Jennifer Fritzsche sa...
5G promises new opportunities for broadcasters
TV Technology reported on the realities behind 5G technology discussed at NAB Show. The piece briefly mentions Christopher Levendos, vice president of network engineering and operations at Crown Castle, who brought clarity surrounding 5G with the session "5G is the Future.. Or Is ...
With pressure rising, city eyes overhaul of cell-antenna rules
City Manager Ed Shikada and Planning Director Jonathan Lait’s approved an application for Verizon to install seven nodes in the city. "Crown Castle, the company that is installing the equipment on Verizon's behalf, protested Lait's rejection of its proposed design — fake mai...
Crown Castle won’t have to wait for new PG&E pole attachment terms, CPUC says
PG&E "wants a do-over on a utility pole access decision by the California Public Utilities Commission (CPUC)." The CPUC "refused to delay execution of an arbitrated contract between PG&E and Crown Castle while commissioners decide what they’re going to do with the appeal fil...
NAB show wrap: The trends that mattered this year
During the National Association of Broadcasters' annual tech fest, 5G was a topic of importance on attendees minds. Crown Castle’s Chris Levendos "projected that a wide rollout is still three to five years away — but the technology does offer the promise higher bandwidth and...