As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
The 5G rollout has cell tower stocks in ‘raging bull market mode’: Cramer
CNBC’s Jim Cramer reported on tower companies Crown Castle, American Tower and SBA Communications, who have had minor exposure to China and continue riding the "decades-long tailwinds" in wireless technology. The impending rollout of fifth generation technology has been a ca...
A big 5G investment cycle? Don't hold your breath
Light Reading’s Mike Dano reported that a wide range of industry experts are cautioning that North American wireless network operators don't appear poised to invest in 5G networks like they did with 3G and 4G. Crown Castle CEO Jay Brown was quoted from the Connect X trade sh...
Cell phone node added in Carnegie
Crown Castle was granted a conditional use by Carnegie council members on May 13 to add a cell phone node on top of a telephone pole in the 300 block of Franklin Avenue in Carnegie. "The purpose of the technology is to address issues in capacity in the mobile cell phone network," ...
OPINION: WIA — A driving force behind the wireless industry
AGL Media Group reported on peripheral platforms, noting that a new fiber working group, chaired by Crown Castle, has been formed to work on getting transport capabilities for the emerging 5G platforms.
City commission says no to proposed 31-foot tall cell network antennas on North Shore
The Pittsburgh Art Commission said no to Crown Castle’s proposal for cellular network antennas on the North Side that would raise several telephone poles to 31 feet – a project that attracted opposition from the mayor’s office. Crown Castle proposed the small cel...
How warp-speed wireless will transform business
Chicago is one of the first U.S. markets to get 5G. However, it will take time – likely several years – before coverage is widespread enough to be really useful. Crown Castle, which installs equipment and leases it to various carriers, received more than half the permi...