As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
State looking to fill in rural broadband gaps
Monroe County Executive Cheryl Dinolfo highlighted investments in construction during her tenure and announced upcoming economic development projects. One of the key announcements was that Houston-based Crown Castle will be the latest tenant to open an office in Riverwood Tech Cam...
The AMT growth story: Emerging market and 5G exposure
According to Seeking Alpha, as the world makes the shift from 4G to 5G, cell tower REITs stand to gain tremendous strength. In order to move forward with 5G development, there has to be more cell tower densification, which will spur growth for companies like Crown Castle.
Technicians to actually install 5G in short supply
Light Reading published an article on the workforce shortage when it comes to technicians to actually install 5G networks. The article noted that the issue stems past the wireless industry and is also impacting the fiber side, noting "companies ranging from Crown Castle to Verizon...
How fast, reliable connectivity will advance the Greater Washington Area
Cathy Piche, East Area President at Crown Castle, published a guest post with the Greater Washington Board of Trade, stating "Crown Castle applauds the Greater Washington Board of Trade, the Metropolitan Washington Council of Governments, and the Consortium of Universities of the ...
Women in wireless: A cause worth supporting
AGL Media Group reported on Women’s Wireless Leadership Forum (WWLF), a program sponsored by Crown Castle which seeks to empower and inspire women in the telecom industry. It offers leadership development, engages its members in a variety of industry happenings and events an...
Connect (X) top execs give buoyant report on health of tower industry
AGL Media Group reported on the Connect X event, where they noted that Crown Castle CEO Jay Brown seemed "less interested in prognosticating the future of the Sprint/T-Mobile merger" and noted that the tower industry prospers when the carriers are well funded and there is spectrum...