As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
5 ways 5G will improve business in Orlando
Orlando Business Journal published an article outlining five ways that 5G can improve business in Orlando, FL, stating, "In almost every way, 5G can impact how local firms do business and connect with customers, whether that’s a doctor examining a patient remotely through te...
Fierce competitors Verizon, AT&T team up to build 5G infrastructure
Crown Castle Government Affairs Manager Ann Brooks participated in NCTech’s Demystifying 5G event, during which she stated that "there’s a lot that remains to be seen," but emphasized the need for collaboration. "Being able to collaborate with communities on this type ...
State of County address
A number of broadcast segments, including from Spectrum News Rochester, WROC, WHAM and WUHF, reported on Crown Castle’s relocation to Henrietta, NY. The segment highlighted that Crown Castle’s $15 million expansion will save 275 jobs and add over 100 jobs in the next t...
Dinolfo touts unity, economic development in State of the County address
Monroe County Executive Cheryl Dinolfo highlighted investments in construction during her tenure and announced upcoming economic development projects. One of the key announcements was that Houston-based Crown Castle will be the latest tenant to open an office in Riverwood Tech Cam...
4G dials up small cells — finally!
Andrea Goldsmith, a Stanford professor and wireless expert who advises Crown Castle, said that in the U.S., the company is "rolling out lots of small cells; we are finally starting to see them gain traction." Meanwhile, in London, small cell base stations are gaining traction, but...
Three companies to expand in Monroe County
Three new projects are coming to Monroe County, NY. One of which is Crown Castle’s relocation to Henrietta. The company "currently has 40,000 cell towers in the country and will make the Riverwood Tech Campus its new home." Crown Castle’s move includes retention of 150...