As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Four projects approved for Imagine Monroe incentives
Crown Castle plans to expand and relocate its Brighton facility to the Riverwood Tech Campus in Henrietta, NY. The company plans to build out 56,000 square feet of leased space.
Planning Commission recommends zoning standards for small wireless cell facilities
Crown Castle government affairs manager Adrian Salas was quoted in an article about recommendations on zoning standards for small cells in East County, CA. Last week, the county’s Planning Commission made a final recommendation of 100 feet of separation from buildings rather...
San Diego approves strong rules for 5G cell antennas
The San Diego Union-Tribune reported on the approval of the San Diego, CA’s "aggressive new cell antenna regulations…in preparation for the wireless industry rolling out advanced 5G technology…" The article included commentary from Crown Castle government affai...
County Planning Commission proposes buffer between new 5G sites, schools, hospitals
Rancho Santa Fe Review published an article on the San Diego’s new small cell ordinance, which seeks to minimize clutter and reduce the number of new poles by encouraging co-location on existing infrastructure, establishing separation requirements and setting the most prefer...
Crown Castle surges in Q2 as carriers upgrade from LTE to 5G
RCR Wireless News published an article about Crown Castle’s Q2 earnings, which included quotes from Crown Castle CEO Jay Brown, who called the quarter "terrific" and credited the strong growth to the demand for towers, small cells and fiber assets related to 4G and 5G activi...
5G May Drive Carriers to Share Networks – Like It or Not
Light Reading report that, as the global wireless industry enters the first stages of commercial 5G, US operators will increasingly move toward a shared deployment model. "Such sharing will likely extend into the small cell arena, given that companies like Crown Castle are betting...