As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Murrysville officials working to develop ordinance for 5G antennas
Local officials are concerned that the small cells deployed throughout Murrysville may be unsightly. The Murrysville Planning Commission heard a presentation last Tuesday from Crown Castle, which is looking to deploy the technology throughout the city. "There are some (cell phone)...
Crown asks court to rule on California county’s unlawful node application fees
In a U.S. District Court of Western California filing, Crown Castle requested that the court restrict Santa Barbara County, California from charging "unlawful, unreasonable and excessive fees" in order to deploy wireless infrastructure within the county’s rights-of-way. Crow...
Senate hearing on high-speed broadband internet access highlights infrastructural challenges ahead
The Senate Communications & Technology Committee hearing highlighted the many obstacles Pennsylvania faces as it seeks to improve access to high-speed broadband internet. Crown Castle representative Tom Musgrove attended the hearing to discuss the regulations hindering efforts tow...
Infrastructure REITs Towering Over the 5G Economy
Forbes contributor Brad Thomas reported that, over the next decade, wireless applications powered by 5G technologies are expected to disrupt nearly every sector of the economy, requiring massive investments in communications infrastructure. For this reason, Thomas states, cell tow...
Crown Castle to Present At The Bank Of America Merrill Lynch 2019 Media, Communications & Entertainment Conference
Crown Castle Senior Vice President and Chief Financial Officer Dan Schlanger is scheduled to present at Bank of America’s Media, Communications & Entertainment Conference on Wednesday, September 11th.
Amazon’s Cloud-Computing Empire Faces Threat From Edge of the Network
Bloomberg reported that, with an abundance of mobile devices and sensors now connected to the internet, more people and companies need their computing power close to them. The article notes that this is "going to hand a huge opportunity to wireless carriers, which are building fas...