As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
The 2022 Power of Diversity: Latino 100
Ana Rua, Head of Government Affairs for New York at Crown Castle, was featured in City and State's "Power of Diversity: Latino 100" at spot 86. She was highlighted for educating "policymakers on the digital needs of citizens throughout the state and aims to empower disenfranchised citizens by ...
City of Pittsburgh will soon begin installation of its first unified fiber connectivity network
The City of Pittsburgh (PA) finalized its $10 million deal with Crown Castle to create the city's first unified fiber connectivity network. Terry Cummings, managing director for enterprise fiber for Crown Castle, told Technical.ly that although a full installation will take at least year, with...
Crown Urges FCC to Adopt Clear Pole Replacement Cost-Sharing Methodology
Inside Towers highlighted Crown Castle’s comment to the FCC on pole replacements. Crown Castle and other commenters proposed cost allocation methodologies that account for the incremental cost of replacement caused by the attacher as well as the benefits utilities receive from the new po...
ILECS, utilities take on the world in FCC pole attachment debate
The FCC opened a review of its pole attachment rules in March and asked industry interests to weigh in on whether it should clarify the process for and regulate the cost of securing pole attachment rights. Crown Castle and other industry leaders "pressed for the implementation of new cost-shar...
WBBM Newsradio Innovation Minute – Bringing technology to Chicago’s neighborhoods
Tom Kuczmarski, president and founder of Kuczmarski Innovation and Chicago (IL) Innovation, discussed the importance of equal technology access across communities to stimulate economic and creative growth. He highlighted Crown Castle’s emphasis on providing 5G technology infrastructure t...
Warren City Council hears from 5G experts
Bob Ritter and Thomas Musgrove with Crown Castle spoke to the Warren (PA) City Council to educate them on small cell development and how it is necessary to serve residents. They discussed pricing, placement, and laws regarding antenna size.