As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
AT&T brought 5G to Pittsburgh, but you might not have noticed ... yet
Renee Fleener Morales, public affairs manager for Crown Castle, was quoted in the Pittsburgh Post-Gazette speaking about Crown Castle’s deployment of 5G technology in Pittsburgh, PA, where the company has already deployed 40 small cell nodes. "It’s a huge benefit ...
NYC OKs 9 Providers to Expand 5G Coverage
The New York City Department of Information Technology and Telecommunications (DoITT) has announced ten new franchise agreements (covering nine companies) for providers to install 5G equipment on city-owned street light poles and traffic lights, as well as some privately owned uti...
Viewpoint: The case for better connectivity in D.C.
TCMA CEO John Drew published an op-ed in Washington Business Journal detailing the importance of prioritizing communications infrastructure to improve 5G capabilities throughout Washington, D.C. "D.C. is known as the power epicenter of our nation, where key leaders from across ind...
Houston Public Library’s new Mobile Express to serve Houston’s high-need areas
In partnership with the Houston Public Library Foundation, Crown Castle helped equip a Mobile Express vehicle with new technology including laptops and tech lab workstations. The vehicle is a mobile library and technology lab that has been serving the Houston area to support local...
5 Ways To Invest In The 5G Future
Forbes reported that, in order for all connected devices to work harmoniously, 5G infrastructure must be built out. The article also describes 5G as an innovation that will enable many of the "hottest buzzwords," including artificial intelligence, autonomous vehicles, smart grid t...
Science Center is launching a telecoms education program for teens in 2020
In partnership with University City Science Center, Crown Castle will participate in bringing a telecommunications education program to high schoolers in the Science Center’s STEM program for teens, which is hosted by FirstHand. As part of Crown Castle’s Connected by G...