As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Fiber: The Foundation for 5G
Crown Castle’s Karen Rohrkemper published an op-ed in the Pittsburgh Technology Council describing Crown Castle’s integral role as a provider of 5G infrastructure that will "dramatically benefit" many industries in Pennsylvania. "The growth resulting from the introduct...
5G4PGH: Pittsburgh’s Economic Vitality Depends on Availability of 5G Technology
Crown Castle’s Mike Smith is quoted in the Pittsburgh Technology Council detailing the benefits of small cell technology throughout Pittsburgh. "Winning the race to 5G is largely dependent on our federal, state and local government leaders prioritizing next generation commun...
FCC’s Keep Americans Connected Pledge Surpasses 500 Signatures
Crown Castle has taken the FCC’s Keep Americans Connected Pledge, amongst 580 other broadband and telephone service providers. "The Keep Americans Connected Pledge is enabling American consumers across the country to have broadband connectivity in these unprecedented times,"...
Crown Castle: Potential King of 5G
Seeking Alpha reported on Crown Castle’s role in the deployment of 5G infrastructure, stating that the company has "positioned well for the future growth of the new cellular technology, and investing in CCI could be prudent for investors looking for a safer space from market...
Crown Castle Joins 5G Americas Board
5G Americas, the wireless industry trade consortium and voice of 5G and LTE for the Americas, announced the election of Crown Castle to its Board of Governors. Crown Castle will join 16 of the wireless industry’s leading operators and manufacturers who are essential to the d...
Pittsburgh Updates Its Infrastructure in Preparation For 5G
WESA reported on an interview with Crown Castle Public Affairs Manager Renee Morales, detailing the benefits of small cell deployment to bring 5G networks to Pittsburgh, Pennsylvania. "Some studies point to as many as 300,000 small cells will be needed across the nation to compete...