As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
GUEST COLUMN: Why 5G in Cambridge makes sense
Denise Jillson, executive director at Harvard Square Business Association, published an op-ed detailing the benefits 5G technology would bring to Cambridge, Massachusetts, including an increase in retail revenue of $12 billion annually by 2021. "Now, more than ever, we are cogniza...
Dallas Education Foundation Launches Fundraising Campaign
The Dallas Education Foundation has launched its Access to Technology and Virtual Education Campaign to drive the effort of providing all district students with the ability to access educational opportunities in a virtual environment. Crown Castle is listed as a corporate partner ...
Mayor Bowser Announces Distribution of Additional Devices to DC Public Schools Students in Grades K-8
The DC Line reported that the DC Public Schools system is working in partnership with the newly established DC Education Equity Fund to distribute up to 10,000 hotspots to families across the District who do not currently have internet access. Crown Castle is mentioned as a contri...
After the virus: A 5G gold rush?
Politico reported that the surge of Americans working, learning and socializing online is making a case for the wireless industry to build out its highspeed 5G networks. The article quotes Zenia Zaveri, Crown Castle’s vice president of external affairs, who states: "In the s...
Crown Castle Hosts Technology Exploration Program for My Block My Hood My City Youth
Crown Castle recently partnered with the My Block My Hood My City Explorers Program to introduce students from Chicago Excel Academy of Southwest to local careers in technology and innovation. Crown Castle hosted a field trip for 12 individuals at the TechNexus collaboration cente...
A lesson in connectivity: from career simulations to a new reality
Science Center reported on Crown Castle and FirstHand’s partnership to teach Philadelphia students about the innerworkings of cellphones and other wireless infrastructure. "…each team was matched up with the same Crown Castle mentors, who visited the lab regularly for...