As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Top ten takeaways from the tower industry's terrific teleconference
Crown Castle CEO Jay Brown said he expects US operators to increase spending on 5G network buildouts starting in the second half of 2020. Expanding beyond the expected 5G boom, Brown elaborated that this rollout will create "great paying jobs" that will endure for the next 15 year...
SF must focus on a digital divide amplified by the coronavirus crisis
A recent report released by the city of San Francisco revealed that approximately one in eight residents lacks access to high-speed home internet, and one in seven families in public school lacks a computer connected to the internet at home. Without high-speed internet access or s...
New Bethlehem Mayor lobbies for improved rural Internet access
In light of the coronavirus pandemic and the growing need to work and learn remotely, New Bethlehem (PA) Mayor Gordon Barrows said that he is supporting the Small Wireless Facilities Deployment Act in order to improve internet connectivity. Barrows stated, "The bill would create a...
5G will be essential for New York's COVID-19 rebound. Here's why
To ensure New York remains a competitive state in economic development, the facilitated implementation of next generation wireless technology in all parts of the state will be imperative. A significant percentage of commerce and personal life is likely to remain virtual even after...
Crown Castle expects 5G ramp in 2H, no impact from COVID-19
Crown Castle did not see any direct impact from COVID-19 on its business in the first quarter, and expects a significant increase in activity throughout the second half of 2020 as carriers ramp up 5G deployments. The article includes commentary from Crown Castle CEO Jay Brown, who...