As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
The FCC to vote on the long-awaited 5G Upgrade Order
On Tuesday, June 9, the FCC will vote on the "5G Upgrade Order" that will clarify siting rules for wireless deployment. FCC Commissioner Brendan Carr’s announcement of the vote came during this year’s Connect(X) virtual conference event, where Crown Castle CEO Jay Brow...
Crown Castle CEO Jay Brown Discusses Their Role In 5G Rollout
Crown Castle CEO Jay Brown spoke with Nicole Petallides on TD Ameritrade Network. In the interview, Jay Brown discussed Crown Castle’s steady performance and role in the implementation of 5G technology, reiterating that Crown Castle’s business is a "critical component of the entire...
Where is the ‘edge’ in edge computing? And who gets to decide?
Public trials of Vapor IO’s Vapor Chamber, a 9-foot diameter enclosure designed to provide all the electrical facilities, cooling, ventilation and stability to enable same-day deployment of compute capability, have begun in real-world 5G scenarios. Through agreements with va...
Mobile operators are moving rapidly towards 5G deployment
A recent report, known as the "Toward a More Secure 5G World," showed that mobile service providers reported substantial progress in the deployment of commercial 5G networks, with 71% claiming that they have either already begun rollouts or will do so within the next 18 months. Th...
Crown Castle is wired to keeping everyone connected
Internet acivity in the US has increased between 20 and 25 percent during the coronavirus pandemic. As a result, Crown Castle Government Affairs Director Jonathan Hart stated that Crown Castle is working with schools and businesses to set up mobile hot spots to increase connectivi...
FCC’s ‘big news’ around tower co-location provides network predictability, cost savings
At the ConnectX virtual conference, Crown Castle CEO Jay Brown commented on the FCC’s plan that seeks to remove some of the regulatory hurdles around tower co-location. Brown stated that not being able to co-locate would reduce the time and costs involved in modifying or add...