As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Op-Ed: We need 5G now more than ever
Crown Castle Government Affairs Manager Kathy Putt published an op-ed highlighting the importance for lawmakers to prioritize telecommunications policies that enable the deployment of 5G networks in Washington state. "Clearly, there is a real need to activate 5G networks. But in o...
Tower company Crown Castle supports Microsoft's Airband Initiative
Crown Castle has announced an agreement with Microsoft to support the Microsoft Airband Initiative, which will deliver broadband to unserved and underserved rural communities across the United States by working with ISPs and hardware manufacturers on solutions to expand access to ...
5G Funding Could Be Included in the Next Stimulus Bill. These Stocks Could Benefit.
Barron’s reported that the next round of fiscal stimulus may include funding for 5G network and rural broadband infrastructure, which "would benefit cell tower real-estate trusts." The article highlighted Crown Castle as an "attractive [way] for investors to play the 5G tran...
OP-ED: Making the virtual connection
Jeff Kotula, President of the Washington County Chamber, published an op-ed emphasizing the need for connectivity and stronger wireless infrastructure in Pennsylvania, stating that the emergence of 5G will help to increase data capacity, improve network speed and enable innovation...
COVID-19, connectivity should go hand-in-hand
Disparities in connectivity are occurring in smaller, rural school districts where there is a historical funding and resource gap. To promote rural broadband investment in Pennsylvania, House Bill 1400 – the Small Wireless Facilities Deployment Act – aims to improve co...
FCC awarding up to $16 billion to address U.S. areas lacking broadband service
The FCC voted on Tuesday, June 9 to adopt auction procedures to provide up to $16 billion to areas that lack broadband service, including nearly 6 million unserved rural homes and businesses. The FCC voted to commence the auction on October 29, where auction applicants will be req...