As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
5G Technology to Propel Texas Into a More Connected, Faster Future
Reform Austin reported on the need for fast, reliable 5G networks in the wake of the coronavirus pandemic. The article includes commentary from TX5G Alliance spokesman Scott Dunaway, who states: "The successful deployment of 5G takes a lot of different stakeholders, whether that i...
Coming Soon to a Neighborhood Near You?
Planning Magazine reported on the various benefits of deploying 5G infrastructure throughout Pittsburgh (Pa.), including speed and connectivity improvements in the medical and automotive industries. The article includes insights from Karmen Rajamani, the director of permitting and...
We are so well positioned for where the world is going,’ Crown Castle CEO says
Crown Castle CEO Jay Brown was featured on Jim Cramer’s Mad Money, where he discussed the importance of Crown Castle’s infrastructure in enabling the growth of 5G networks. Brown explained that the shared infrastructure model allows carriers to deploy services quicker ...
Op-Ed: Pittsburgh Airport Area Chamber of Commerce Newsletter
In an op-ed in the Pittsburgh Area Chamber newsletter, Crown Castle’s Jim Young details the importance of connectivity and wireless infrastructure. "Wireless connectivity requires a foundation of infrastructure to function optimally—a network of towers, small cells, and fibe...
Is Pittsburgh building out 5G infrastructure fast enough? Some say no.
Brian Kennedy, Matt Smith, Santiago Garces and Ashley Shook discussed the need for accelerated deployment of 5G infrastructure in Pittsburgh (Pa.), detailing the importance of the city’s small cell regulatory program, which plans to introduce a bill to the city council to fo...
MD5G Partnership launches in support of 5G deployment throughout Md.
Maryland’s technology, civic and business leadership announced the MD5G Partnership, a coalition to create more connected communities through communications infrastructure and 5G connectivity, with Crown Castle as a listed member of the coalition. "The revolution to 5G throu...