As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Q&A with Renee Morales of Crown Castle
Crown Castle’s Renee Morales was featured in the Pittsburgh Downtown Community Development Corporation Newsletter, where she discussed the importance of 5G technology in transforming U.S. cities and Crown Castle’s role in that deployment. Morales stated, "Crown Castle is well posit...
No. 3: Demand for wireless data, 5G networks drive Crown Castle’s growth
Crown Castle was named No. 3 on the Chronicle 100’s list of top performing public companies in 2019, as the company took advantage of the tower and fiber growth as major U.S. telecommunications providers gear up for a 5G future. "Consumers’ and businesses’ demand...
Bridging the Digital Divide, with Mark Guillen
In Capitol Weekly’s "Bridging the Digital Divide" podcast, Crown Castle’s Mark Guillen discusses the challenges of providing more robust and widespread internet access amid the coronavirus pandemic. Specifically, Guillen discusses the importance of broadband and 5G inf...
SacTown Talks: Mark Guillen
Mark Guillen is featured on the SacTown Talks podcast, where he discusses connectivity and broadband in relation to COVID-19. Specifically, Guillen touches on the geographic and digital divide both across the nation and specifically in California; how COVID-19 has shone light on t...
Diverse 5G spectrum holdings fuel mix of 5G infrastructure: Special Report
In anticipation of Fierce Wireless’ virtual event 5G Blitz Week, which will feature a session on "Rolling Out 5G Infrastructure," Crown Castle’s Vice President of Product Development Mark Reudink discussed infrastructure solutions for 5G rollout. He noted that...
5G fee structure heads toward final vote next week
As Pittsburgh (PA) moves forward with preliminary approval of a bill that aims to establishment a right-of-way fee structure, Crown Castle Government Affairs Manager Thomas Musgrove emphasized the city’s incompliance with FCC orders regarding pricing for processing applicati...