As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Meeting the Connectivity Needs of Our Nation Through Wireless Infrastructure
Crown Castle Senior Attorney, Thomas Anderson reflected on Crown Castle’s role in shaping the future of 5G throughout the pandemic. Focusing on needed regulatory relief, Mr. Anderson thanks the FCC for delivering two key infrastructure orders last year, which include the 5G Upgrade Order...
Crown Castle hints at the future of indoor 5G
Crown Castle built a 5G-capable, private wireless network, built on open RAN specifications inside a New York City skyscraper at 345 Park Avenue. The network operates in the unlicensed 3.5GHz CBRS spectrum band and is initially being used for "smart building" operations, including tracking ind...
The Rudin Family, Crown Castle launch multi-tenant CBRS network at 345 Park Avenue
In collaboration with Crown Castle, real estate firm The Rudin Family announced 345 Park Avenue has become one of the first multi-tenant commercial office buildings in the U.S. to enable Citizens Broadband Radio Service (CBRS). The article stated, "The Rudin Family also noted that the new init...
The Rudin Family in Collaboration with Crown Castle Launches First Multi-Tenant Citizens Broadband Radio Service Network (CBRS)
The Rudin Family, in collaboration with the nation’s leading communications infrastructure company, Crown Castle, announced that 345 Park Avenue has become one of the first multitenant commercial office buildings in the United States to enable Citizens Broadband Radio Service (CBRS).
C-band positive for small cells too: Crown Castle
While initial deployments of C-band spectrum in the U.S. are largely expected to happen on macro tower sites, Crown Castle expects small cells to become increasingly important, in part because the higher frequency band has shorter signal reach. Crown Castle expects activity to start with tower...
The Rudin Family launches one of the first multi-tenant CBRS networks at 345 Park Avenue
A New York City-based property owner announced one of its commercial buildings will be the first CBRS-enabled multi-tenant commercial office buildings in the US in collaboration with Crown Castle. "CBRS is consistent with our company’s focus on shared assets for the benefit of all. This ...