As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Verizon readies for C-band deployments with Crown Castle, SBA deals
Verizon reached agreements with tower companies Crown Castle and SBA to add new gear to existing sites and deploy C-band at a faster rate. The article stated, "Crown Castle CEO Jay Brown indicated its deal for Verizon’s C-band covers the next decade, saying, ‘we look forward to con...
DRC Member Spotlight: Crown Castle
In a recent Dallas Regional Chamber member spotlight, Malcolm Eve, Public Affairs Manager for Crown Castle, shared information on the company’s portfolio of shared communication infrastructure. "This connectivity, data access, and subsequent growth potential requires an intricately conne...
The (Gradual) 5G Revolution: Next-level internet coming to Texas
Patrick Graves of Corridor News reported next-level internet is coming to Texas. Graves stated, "According to the Texas 5G Alliance, the U.S. today has more mobile devices than people. But the next stage of mobile connectivity, a series of innovations collectively dubbed "5G," promises to be a...
The Digital Divide – the 21st Century Challenge to Narrow Gap Between Information Haves and Have Nots
Chief Equity and Social Justice Officer of Atlanta Public Schools (GA), Tauheedah Baker-Jones, wrote an op-ed on the uneven distribution of technology and access to information, further escalated by the coronavirus. Atlanta Public Schools plans to assess the extent to which COVID-19 exacerbate...
Crown Castle Launches CBRS Service for Multi-Tenant NYC Building
Construction of the CBRS network at 345 Park Ave (NY) is complete in the lobby and concourse levels. "CBRS is consistent with our company’s focus on shared assets for the benefit of all. This is of great value to building owners, tenants, and wireless network operators," said Paul Reddic...
No Getaway for Hopland; perfect storm of absences converges on Planning Commission
Crown Castle was approved to increase the height of an AT&T tower in Laytonville by 20 feet. Letters opposing the height expansion cited a range of concerns, from the tower not fulfilling the needs of people who don’t use AT&T to those who felt it would pose a hazard to the children atte...