As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Verizon deploys C-band gear from Ericsson, Samsung for its 5G network
Verizon announced its top priority for 2021 is to prepare its network for its C-band spectrum and has begun installing C-band equipment from Ericsson and Samsung in its Ultra Wideband network. The company also recently signed agreements with Crown Castle and SBA to lease space for C-band equip...
Houston is poised to lead 5G growth in Texas, according to a new report
According to data recently published by the Texas Comptroller’s Office, Houston led all cities in Texas for the number of small cells with 5,455 small-cell sites approved. Crown Castle government affairs director Mandy Derr stated, "Maintaining world-class communications infrastructure i...
Commercial Real Estate Appears to Embrace CBRS Post-COVID
Commercial Observer reporter Patrick Sisson published an article on how tech and building amenities such as CBRS may become key differentiators as commercial landlords battle for tenants in an oversupplied, post-pandemic office market. "In March, landlord Rudin Management Company announced it ...
Verizon Speeds 5G Deployment With Crown and SBA Deal
Verizon signed new agreements with two major US cell tower companies, Crown Castle and SBA Communications. The article stated, "The deals signed with both towercos, already long-term partners of the carrier, allow for process improvements, including standardizing and reducing forms and minimiz...
Verizon signs deals with Crown Castle and SBA Communications
Verizon recently signed deals with Crown Castle and SBA Communications to accelerate the deployment of C-band equipment for the launch of 5G Ultra-Wideband and fixed wireless broadband service on the newly acquired spectrum. Crown Castle CEO Jay Brown stated, "We are excited about the opportun...
Verizon Forged Deals With Crown Castle, SBA Communications To Fast-Track C-Band Equipment Deployment
Verizon signed deals with Crown Castle and SBA, two tower companies already hosting Verizon infrastructure equipment, to speed deployment of C-band equipment. "The addition of the C-band spectrum will enable Verizon to offer the differentiated 5G Ultra-Wideband mobility service to an additiona...