As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
The Look Ahead: Ashley Greenspan, public affairs manager of Crown Castle
Technical.ly writer Donte Kirby interviewed Ashley Greenspan, public affairs manager for Crown Castle, about the differences between an ISP and infrastructure creators, misinformation about 5G and the responsibilities of companies operating in local communities. "We're talking about a technolo...
VMware, Google Warn 5G Infrastructure Limping Into 6G Era
Mark Reudink, VP of technology strategy at Crown Castle, spoke about the potential of 5G at last week's 6G Symposium. "As we talk about where we are in the state of the rollout of 5G, most 5G networks today, especially the commercial networks are still tied into a 4G core," he said. "We haven'...
Labor, supply chain pinch not impacting Crown Castle’s outlook
Crown Castle CEO Jay Brown spoke at a Goldman Sachs virtual investor conference regarding the labor shortage and supply chain constraints in the industry. Crown Castle has had more applications for leases on its tower sites in the first half of 2021 than they've seen in any other year in its h...
Mike Salaz: Let’s encourage buildout of cellular networks in rural Colorado
Small cell systems are being installed along US Highways 6 and 36 to help bring internet access to areas in Colorado where there currently is none. This will also help build out FirstNet, a system meant to provide uninterrupted wireless coverage for emergency services. While this system is yea...
Here’s how 5G connectivity helps building owners achieve energy efficiency goals
James Whelan, President of the Real Estate Board of New York, and Ana Rua, Head of Government Affairs for New York City and New York State at Crown Castle, discussed how 5G connectivity helps building owners achieve energy efficiency goals. Whelan and Rua compare 5G to the human body's nervous...
Chamber announces Athena Award finalists
Crown Castle announced the finalists for the Chamber of Commerce's 18th annual Washington (PA) County Athena Leadership Award, which honors women's business leaders in the county. The finalists are Lynn Berry Doehring, Bridge Insurance Group Inc.; Jana Phillis Grimm, Washington County solicito...