As retailers add 5G technology to their existing network architecture, the use of personalized digital signage, augmented reality, virtual reality, video and pattern recognition of shoppers and interactive mobile apps will become part of a typical shopping experience. The future of retail "is going to be much more high-tech, connected experience for both customers and businesses, complete with instantaneous communication systems and mirrors that can recognize tags on clothing." Brian Cabe, vice president and general manager of Crown Castle, said "those insights into customer behavior supplied by 5G network data will offer companies opportunities to make real-time adjustments to improve the customer experience."
Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023
The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. Among connected U.S. internet households, 66% have a smart TV, 42% have at least one smart home device, 31% have a...
Tower execs say US 5G buildout is slower but not over
Crown Castle reported on their 5G buildout and their lowering of the 2023 outlook at the end of Q2 due to a tower leasing activity slowdown in the first part of the year. Jay Brown was quoted, discussing that, unlike in previous upgrade cycles, all three big US operators started d...
How one Michigan school is addressing 5G anxieties
One high school in Michigan is running RF power level tests to address parental concerns about the potential health effects of 5G signals, despite initial findings indicating no problems. Crown Castle and other industry groups are mentioned, as they promote 5G as safe and useful despite f...
5G small cell deployments will likely get a boost
US mobile operators are expected to boost small cell deployments to enhance 5G network coverage and capacity, including Crown Castle. During the company’s Q2 earnings call with investors, Jay Brown said that the company expects to "drive double-digit small cell revenue growt...
Verizon deploys private 5G in hospital
Verizon deployed a private 5G network in the Veterans Affairs Palo Alto Health Care System, offering advanced clinical capabilities such as AR-assisted presurgical guidance, virtual 3D X-rays and VR-assisted medical learning. The network enables real-time patient care decisions, and is part of...
Midband 5G reaches the halfway point in US, Crown Castle CEO says
Midband 5G radios have been installed on half of the roughly 40,000 cell towers that Crown Castle owns, company officials said during a quarterly conference call. "To date, only about half of our sites across our top three customers [Verizon, AT&T and T-Mobile] have been upgraded with midband ...